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Lower Cape Fear Hospice Announces New Name, Logo

Lower Cape Fear Hospice Announces New Name, Logo
Wilmington, NC – Lower Cape Fear Hospice has announced a new name and logo for the non-profit agency, reflecting its growth and additional care options offered to individuals and families in the community. The agency will now be known as Lower Cape Fear LifeCare.

Lower Cape Fear Hospice in North Carolina and Mercy Care Hospice in South Carolina were both founded in 1980. Over the past 40 years, both agencies have grown and expanded to meet the needs of their communities, adding additional services. The two non-profit hospices merged in 2014.

“Changing our name to Lower Cape Fear LifeCare reflects our ability to serve more patients and families affected by changing healthcare needs,” said Lower Cape Fear LifeCare President and CEO Gwen Whitley. “Over the past decade, we have expanded into palliative care, are currently piloting a dementia care program in New Hanover County, and enhanced our grief care and educational offerings, in addition to our long-standing hospice care and volunteer care programs.”

To go with the new name, the agency also announced a new logo. Incorporating elements of previous logos, the new logo has a more modern look and additional colors representative of the diverse communities it serves.

“Our agency was founded by volunteers who wanted families in our community to have the option of a peaceful, dignified death through hospice care. Community support and trust in the ensuing decades allowed us not just to continue that mission, but to increase the care we offer,” Whitley added. “Changing our name reflects that growth, and I am excited that we continue to meet the changing healthcare needs of those in our communities.”


Lower Cape Fear LifeCare is a nonprofit organization dedicated to providing access to the highest quality LifeCare, education, and supportive services to our patients, their families, and the communities we serve. For more information, visit lifecare.org.

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